Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)

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  • £22.41
  • Regular price £44.78
  • Publish Date: 1998-03-16
  • Binding: Hardcover
  • Author: Jon Steel

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Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising.

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